Co-founder
Mia
A lifelong educator with a passion for wellness, storytelling and joyful design.
Our story
Made for a life in motion.
Elite Trend is a family-founded brand creating colorful, practical products for beach days, travel and everyday adventures.
How it started
One idea, shared by a mother and son.
Elite Trend began with a belief that everyday essentials could be both practical and full of personality.
What started with a love for travel, wellness and the outdoors grew into a family business focused on making life easier to carry—and more colorful along the way.
Mia & Michael, founders
Our story
A family brand built for colorful living.
Founded by a mother and son, Elite Trend creates practical, vibrant products designed for travel, wellness and everyday adventures.
Practical by design
Every detail should make life easier.
Color with personality
Useful products do not have to look boring.
Made for real life
From beach days to weekend trips and everyday routines.
Family-founded since 2015
Meet the people behind Elite Trend.
Co-founder
Michael
A lifelong educator with a passion for wellness, storytelling and joyful design.
2015Family business founded
10,000+Five-star reviews
40+Colorful designs
Where to next?
Ready for your next adventure?
Find the towel designed to bring more color, comfort and freedom to every day outside.